Released on: September 12, 2008, 1:23 pm

Press Release Author: Lenox Group Inc.

Industry: Internet & Online

Press Release Summary: Improved navigation, merchandising help customers find
exactly what they're looking for on the site


Press Release Body: Bristol, PA, September 12, 2008 – Since 1889, the Lenox name has
been synonymous with quality tableware. Today, Lenox is known for much more than
just fine china. In fact, Lenox.com offers thousands of items ranging from fine
china to jewelry to collectibles.

With that in mind, the Lenox.com website was redesigned to better showcase its wide
breadth of products. "We wanted to make it easier than ever for our customers to
find - in as few clicks as possible - exactly what they're looking for," said Dan
Schutzman, vice president/consumer direct of Lenox Group Inc.

Lenox hired Creative Good to conduct "listening labs" that revealed areas on the
site with room for improvement. Based on those recommendations, the staff focused
much of its effort on merchandising and navigation.

On the new Lenox.com site consumers can:
• Find products easier, with new product classifications and improved navigation
• See more product details, thanks to enhanced product photography and reorganized
product detail pages
• View all the items in a given category without having to scroll through multiple
screens
• See all the products at once in the most popular collections, including Simply
Fine Lenox®, Opal Innocence™, Butterfly Meadow™ and Federal Platinum™

Schutzman noted that, behind the scenes, a content management tool was developed
in-house to allow the Lenox marketing staff to react more quickly to trends and
modify the site accordingly.

"We're all about customer service and the customer's shopping experience," said
Schutzman. "The changes we've made to Lenox.com are designed to enhance the
customer's online experience so that they'll come back again and again - and
recommend our site to their family and friends."

About Lenox Group Inc.
Lenox Group Inc. is a market leader in quality tabletop, giftware and collectibles.
The Company markets its products primarily under the Lenox, Dansk and Department 56
brands. Together, these brands represent more than 480 years of tabletop and
giftware experience.


Web Site: http://www.Lenox.com

Contact Details: Beth Browning, Director of Internet Customer Experience
Lenox Group Inc.
1414 Radcliffe St.
Bristol, PA 19007
(267) 525-5148
beth_browning@lenox.com